What is and how to create a sales funnel
The sales funnel is a restaurant marketing model that can help effectively get new customers for your brand, allowing you to design an optimal and appropriate digital marketing strategy. Having a perfectly designed sales funnel will generate many benefits, but the more important is, it will help you increase your conversion rate.
A sales funnel is the ideal representation that, according to your company, an online user should go through, to become a customer of your brand. This is based on the market, the product and service, and especially the online strategy that the company has defined. This funnel is composed of different phases, which represent the initial contact of the user with the product, to the purchase, through the beginning of the trust.
A sales funnel is the ideal representation that, according to your company, an online user should go through, to become a customer of your brand. This is based on the market, the product and service, and especially the online strategy that the company has defined. This funnel is composed of different phases, which represent the initial contact of the user with the product, to the purchase, through the beginning of the trust.
Before you start creating it, you need to segment your customers very well, and based on that, define what and who your buyer people are. Do not forget to create their corresponding empathy maps, which will help you to know and analyze their behaviors: what do they think and feel; what hears; what sees; what says and does; as well as what efforts you make as a part of your restaurant marketing strategy and what results you get.
Next, you need to analyze your product or service very well, but forget about the company’s point of view, and do it from the benefits it brings to your actual and potentials customers. Forget about the benefits and the multiple characteristics, and focus on what feelings and needs you satisfy, why you should buy it from yourself and not from the competition, how you will offer it on the Internet, etc. This phase should be aimed at eliminating the fears that you have detected in the Empathy map that you did before. As soon as you have found the solution, you will be ready to open your eCommerce and get a higher conversion rate than you would get without doing this previously.
The last step before starting to create your sales funnel, you must define very well how you are going to communicate with users and what messages you are going to provide them on the Internet or through any text marketing for restaurants campaign you could create. That means, you must work on sales-oriented communication, but taking into account the medium you choose to use: internet or text marketing for restaurants. Define very well beforehand what your added value is and transmit it in your online communication; the communication style (what tone you will use), slogans for your brand, and even visual style you choose on platforms as Facebook or Instagram, should be built under that value to give a message that your brand wants to give.
How to create a sales funnel
There are many methods online you could pick from, but in this article, we suggest one that has already worked before, explain below it’s the step by step:
1. Start with online visits and capture quality traffic to your site.
The widest part of the funnel is formed by the mass of “potential customers”, make plans actions to attract the utmost traffic you possibly can to your website, but be careful, no to lose the focus on the quality. Try not to become obsessed with the objectives in percentages of increase, for the figure, because the last thing you want as a brand, it is a high percentage of visits to your website that enter by mistake, waiting for something that they do not find or that doesn’t have the profile of your buyer persona; reducing your conversion rate, and affecting the effectiveness of your restaurant marketing actions, such as:
Create valuable content on your blog and use content marketing. It is the best way to appear in searches and if you do it well, to filter the quality of your visits to people really interested in the subject of your content, which should have a close relationship with what your company proposes.
Take care of SEO. You have to be very careful and careful about the natural positioning of your website. With the blog and the contents, this positioning is reinforced, since Google loves the creators of content.
Use paid traffic. Do not be afraid to attract visitors through Google Adwords or Facebook Ads. It is considered that you might pick up higher quality traffic in Social Ads; like Facebook, since the segmentations are for interests and if you have your buyer person well-identified, it will be easier to finds in these media. In Google Adwords, you may collect more the person who is already in a phase of the most advanced customer journey, and who is looking for a specific product or service.
Create valuable content on your blog and use content marketing. It is the best way to appear in searches and if you do it well, to filter the quality of your visits to people really interested in the subject of your content, which should have a close relationship with what your company proposes.
2. Collect Leads
If a person has left your data through Lead Magnet, it can be a potential customer. However, you may not be ready for sale yet. Now you have to continue working on this group of people and help them travel the customer journey with you as a reference.
This is where Text marketing for restaurants enters the field with exceptional value. The direct communication with your costumers and the effectiveness of this method is taking new highs in the restaurant marketing building. But you must be careful, take care of your database, keep it updated and segmented, but make different groups depending on the contents. Do not communicate the same with all the profiles you have. If you use external lists, select your provider very well and demand a good opening rate and segmentation according to your interests. And don’t forget the GRP. Do not abuse it, since you can achieve the opposite objective, and make that potential end up hating your company for heavy.
This is where Text marketing for restaurants enters the field with exceptional value. The direct communication with your costumers and the effectiveness of this method is taking new highs in the restaurant marketing building. But you must be careful, take care of your database, keep it updated and segmented, but make different groups depending on the contents. Do not communicate the same with all the profiles you have. If you use external lists, select your provider very well and demand a good opening rate and segmentation according to your interests. And don’t forget the GRP. Do not abuse it, since you can achieve the opposite objective, and make that potential end up hating your company for heavy.
3. Congratulations, you have got a new customer.
You already attracted the client to your website, and pass it through several phases of your sales funnel, and it has finally bought you. This is not the final phase of the funnel; The commercial team has managed to close the sale, the customer has had his experience with your product or service, but we want him to continue buying us and to become a loyal customer! And why not become a promoter of your brand
4. Loyalty to your customers.
The fourth part of the funnel belongs to those customers who have bought and remain true to your brand.
Design loyalty strategies in which you must have all the information about your customers. Not only buying, but also behavior with your brand and during the sales funnel. This information will help you to segment them again and make predictive analyses of consumption. Once you have this information, you can automate communications aimed at offering your products or services at the most appropriate time.
Be careful, it is necessary to establish a valuable relationship with them, for this, send quality information, congratulate him on his birthday or wish him happy holidays at Christmas. It seems silly, but according to multiple studies, these messages make customers feel closer to brands, directly influencing loyalty.
5. Turn your loyal customers into prescribers.
Once you have identified the customers that have bought you, and that they are also faithful to your brand, it is time to think about turning them into promoters of your brand.
Through your sales funnel you have them perfectly-identified, you just have to develop a series of actions to “work for your brand”. Establish a communication plan with them, and offer them a discount for acting as a promoter. This part of the funnel is very small, so it will not be necessary to carry out a communication strategy like the previous ones. Here communication with them must be personal and exclusive so that this person feels unique to your brand.
