Restaurant Marketing Basics

Restaurant Marketing Basics

Gastronomy has always had a very important place in people’s lives and habits. There are many reasons why people eat out daily with so many options of places to eat. It can be said that restaurants must deploy all their weapons to attract customers and fill their dining rooms. When this does not happen, it is important to implement different restaurant marketing techniques to seek an improvement in business results.

Restaurant Marketing aims to guide restaurants in achieving successful objectives according to the characteristics of each business. Restaurant marketing takes into account the environment that’s set, the place and the brand in its entirety.

With the building of a marketing plan, a restaurant marketing specialist will be focusing on the following:

Know the profile of the client to which the business is directed.

Identify the needs of the client.

.To be able to stand out. It is necessary to differentiate your restaurant from the competition. We will help you offer something that gives you distinction from other restaurants.
Value contribution: it is not about giving meals without more. The value you add is the real contribution you make to your restaurants success.
Restaurant marketing can be implemented both in restaurants that are going through a bad time and restaurants that are newly opened. Applying marketing techniques for restaurants is not essential when launching a business with these characteristics. You can achieve success and recognition without them, although it will take longer. Opening up your new restaurant will be easier if you have a restaurant marketing specialist or company, who has experience in the sector.
Each place has certain characteristics that must be included to personalize our marketing techniques. The restaurant marketing specialist will evaluate the style, image, location, customer profile, and other aspects before launching a restaurant marketing plan for you.

Restaurant marketing strategies

Restaurant marketing cannot leave this trend aside. The presence in social networking is essential and is the first step that is usually taken to make potential customers know your brand. Social media makes it easy for people to recommend your restaurant and to talk about their experiences at your place.

Copywriting

“People can’t taste products through the screen”

What we can do is generate desire, hunger, and trust through words. A persuasive text, accompanied by evocative images, makes a big difference compared to the typical web storefront.

Social Media

The use of traditional marketing strategies in this sector is common. The offer is very big, and it is not easy to define actions that can be applied as a rule; However, there are “different” ideas that can be valid:

Opinions

We have become used to seeking opinions from others who have eaten at your restaurant before. We rely on other unbiased opinions otherwise known as “reviews”. Taking care of and answering those reviews, especially negative ones, is the task of a good restaurant marketing strategist.

Brand

A good branding strategy is always important. Having a known food genre or cuisine that is associated with your restaurant ​​is a task of restaurant marketing.

SEO and SEM.

In the restaurant industry, the SEO (search engine optimization)and/or SEM (search engine marketing) positioning strategy at the local level becomes especially important. The geographical proximity of customers is the only viable advertising option. If your restaurant is in a city, your target audience will only be the ones who lives in it or who are passing through.

Wi-Fi marketing

A good way to make sure some people will talk about your restaurant, is with Wi-Fi marketing. Free Wi-Fi offers you access in your establishment to your customers. Through this you can build a database with information about your clients to use it as part of your marketing strategies such as email marketing.

Email marketing

It is a digital marketing strategy that goes hand in hand with Wi-Fi marketing. This tool tries to preserve the relationship with the client by sending emails. It is an opportunity to report changes in the menu or send specific offers to clients and build a connection to assure their return.

Until recently, we thought that a good location, a gourmet menu and regular customers were enough elements to guarantee the success of a restaurant. With this digital reinvention of marketing, it has become critical to have a presence in the online world to ensure success
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