In recent years online ordering for restaurants has become the latest craze. In fact, studies show that a massive 79 percent surge in the total U.S. food home delivery market over the next five years. (Source) With this type of growth and the fees associated with 3rd party delivery services like GrubHub and UberEATS, one cannot afford not to implement an online food ordering system of their own.
Cost & Control
1.) The cost associated with 3rd party online ordering systems are very expensive and really doesn’t leave much for the restaurant owner, as 3rd party delivery companies, like UberEATS, take more then 30% of your order. Although you will need to have drivers, having an your own online ordering system and drivers will help you keep that money in your pocket.
2.) Control – When speaking to restaurants, one of the biggest complaints I get other then cost is quality of service. Relying on 3rd parties can reflect negatively on your restaurant. Wait times and care for your goods are the responsibility of a 3rd party, and even though those 3rd parties claim to have systems in place for quality assurance, at the end of the day nobody is going to care more about your quality and service more than you!
Marketing & Conversions
3.) Marketing – If you rely on 3rd parties to do all your deliveries then they are not your customer but rather theirs! The valuable data and ability to market to your customer goes out the door the minute they pick up the order. With your own online ordering system you can email, text, or mail your customer. You can know things like how often they order and entice them with special offers, loyalty, and rewards.
4.) Conversions – Let companies like UberEATS and GrubHub do all the work. Once they bring you the customer you can offer specials for them to order directly from you. Using 3rd parties is a great way to build your brand but at 30% of the take it really makes it hard to stay profitable. You can also do things like offer discounts for pickup orders and pass your savings on to your loyal customers
Online ordering for restaurants is here to stay and the sooner your restaurant can adapt the better you’ll be for tomorrow and beyond. If your ready to get online ordering for your restaurant contact us today!