How to create your online marketing plan
Every successful marketing action for restaurants begins with having a good plan. One where they analyze, define and structure the steps to follow, and that contains all the strategies to implement to consolidate the business. A document that, like a treasure map, marks the route to achieve the objectives.
It is very important to keep in mind that a Marketing plan is a changing process. On the one hand, we increasingly have more means to launch our strategies in order to reach our audience – from the classic announcement in a publication to Online Marketing. On the other hand, the business itself does not have the same needs in its beginnings as it grows. Depending on the strategic objectives of each moment, the Marketing plan will vary in a process of continuous adaptation.
It is very important to keep in mind that a Marketing plan is a changing process. On the one hand, we increasingly have more means to launch our strategies in order to reach our audience – from the classic announcement in a publication to Online Marketing. On the other hand, the business itself does not have the same needs in its beginnings as it grows. Depending on the strategic objectives of each moment, the Marketing plan will vary in a process of continuous adaptation.
8 Tips to make a good online marketing plan
1. Dedicate an important part of your time to analyze the market, from there you will get all the necessary elements to build the strategy.
2. Analyze the good practices of your online competition but also the bad practices to try to avoid it.
3. What works best for the competition does not have to work for you too, get inspired but give your own brand personality to all the actions you carry out.
4. One of the keys will be to seize the opportunities and threats of the SWOT analysis and try to prevent threats and weaknesses.
5. Threats should try to turn them into opportunities to improve your competitive situation.
6. Do not lose sight of the fact that all the strategies and actions that you carry out must be oriented to reach the goal of the company.
7. Keep an eye on the Key Performance Indicators (KPIs) and remember to create them based on the goals you set.
8. Create a dashboard in which you compare your marketing goals monthly with the KPIs to see if you are reaching the goals or you should take corrective action.
