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How To Use Social Media For Restaurants Marketing In 2019
Restaurants that do not use social networking platforms are missing out on a great opportunity to attract more customers. Social media for restaurants has the possibility of reaching new markets and making your company survive.
If you have a small local business like a restaurant, obviously, you want to thrive as quickly as possible, right? For that, you need to include a professional marketing strategy for social networks in your marketing plan. This is not something new, (everyone already knows this) but the key is: strategy or professional plan.
Our team from Idorestaurantmarketing.com very often see restaurants that are participating in social platforms badly. They are using social channels to publish offers of all kinds without stopping. Most of the time, it has little to no results.
If you have a local business, and you want to promote it on social networks, here are some tips to start your social media marketing strategy correctly:
If you have a small local business like a restaurant, obviously, you want to thrive as quickly as possible, right? For that, you need to include a professional marketing strategy for social networks in your marketing plan. This is not something new, (everyone already knows this) but the key is: strategy or professional plan.
Our team from Idorestaurantmarketing.com very often see restaurants that are participating in social platforms badly. They are using social channels to publish offers of all kinds without stopping. Most of the time, it has little to no results.
If you have a local business, and you want to promote it on social networks, here are some tips to start your social media marketing strategy correctly:
1.Keep Up With Trends.
When you look at the number of people who use social networks like Twitter and Facebook, or Instagram it quickly becomes clear that companies need to make this an essential part of their marketing strategy.
A local search study conducted by ComScore shows that more than 63 percent of people prefer to use social networks to find out about local businesses like a restaurant.
Platforms like Facebook and Twitter have become so prevalent, and popular that people simply expect to find everything they need there. If they do not find a business, they simply switch to a similar option that maintains a better online presence.
2.Establish Your Own Strategy Plan.
A marketing plan in social networks should not be complex for a local restaurant. It should have the main data that will help you identify your current positioning, data of your competition, the profile of your ideal client and the goals you want to achieve. Trace your achievable and measurable goals. Discuss your content strategy, the actions need to execute, and foresee that you will need time, effort and money to reach your goals.
3.Create A Brand Identity.
Local companies face a lot of competition from other businesses, from medium to large companies of the same category. They finally often sell products at lower prices as a strategy. The way to defend yourself against these strategies for a smaller company is to convince the potential customers of the quality of your service to gain their trust. You need to show them what they want and why it makes sense for them to come to your restaurant instead of going to others.
Establishing a brand identity helps to attract customers who crave a more personal shopping experience and who truly listen to you. Social media allows you to create a brand personality for your business.
Using Twitter or Facebook for example, gives your business a voice and a presence. Choose to connect with your followers, ask and listen to them. Therefore, you will build a community that trusts, buys your products and recommends you in social networks.
4.Reach New Customers.
Social networks allow people to share content with each other, with the push of a button. Local businesses can use this feature to reach new customers. For this, an attractive and useful content is necessary.
Generating good shareable content is not as difficult or expensive as you might think. Try to use YouTube for your customers to see a behind the scenes of your business. For example, if you use a little creativity, you could use a slide with good photos of your store, with background music to share with your followers on all social networks.
If you do something that attracts and interests your followers and customers, your followers will want to share it with other people, and this action exposes your name, your brand and your business to many more people (virality), who could become your new customers.
5.Get Your Customers Involved
If you think about getting the most out of Facebook, Twitter, Pineterst, Instagram or any other social network, then you have to learn to be social.
Generating commitment or engagement with your followers means sharing visual content accompanied by asking questions or asking for their opinion. The idea is to interact and promote the participation of your audience.
Local companies have several options that they can use to reach their clients for involved, here are some ideas:
Generating commitment or engagement with your followers means sharing visual content accompanied by asking questions or asking for their opinion. The idea is to interact and promote the participation of your audience.
Local companies have several options that they can use to reach their clients for involved, here are some ideas:
- Create a contest for people who share a photo or video advertising of their business.
- You can ask to share your content giving you the opportunity to win a gift card or product of your business, etc.
- You can also use services such as Twitter, Pinterest and Foursquare to advertise offers for a limited time. (That can boost the business on your slow days).
- Use Facebook advertising to attract more people to your business.
- Offer discount coupons only for fans and exclusive promotions
Social media gives you the opportunity to compete with companies of other sizes and achieve results with less investment than the traditional marketing. Those tips above are general tips. Now, let’s dive in to some specific strategies for Facebook and Instagram.
Facebook For Restaurants
Do you know how to promote a restaurant on Facebook? This social network seems one of the most useful ways to retain customers and attract new ones to your business. However, even if you invest efforts, you may not receive the result you expect. Before thinking that this does not work, consider yourself, are you doing it correctly? Here we show some key aspects that you have to take into account when promoting a restaurant on Facebook:
Take Care Of Your Image
The Facebook cover and the profile are like your face. Therefore, you have to be careful, with an attractive image that invites your users to stay. From profile picture we advise you to use your logo.
Take Care Of Your Image
The Facebook cover and the profile are like your face. Therefore, you have to be careful, with an attractive image that invites your users to stay. From profile picture we advise you to use your logo.
Take Care Of Your Image
The Facebook cover and the profile are like your face. Therefore, you have to be careful, with an attractive image that invites your users to stay. From profile picture we advise you to use your logo.