HOW TO USE SOCIAL MEDIA FOR RESTAURANTS MARKETING IN 2019
After Facebook, let’s talk about Instagram. Every day millions of photos of gastronomic themes are shared with which our restaurant must compete if it wants to become a reference in the fashion social network. What to do to stand out in this sea of photos of dishes and recipes?
The first step to promote your restaurant on Instagram is to create an attractive and professional profile, including the location of the place and a link where you can book a table. Of course, you cannot miss a photo or a representative logo of the restaurant. Instagram also gives you the possibility to include a phrase or slogan, so use it to define, in a few words, the philosophy of your business.
As you may have guessed, the most important thing in Instagram is to have quality images. You do not need to have the best camera on the market or hire a professional photographer every time you upload an image to this social network. But it is necessary to take care of both the lighting, the focus and the framing and that the photographs are made with a camera that offers a good definition. As we say, you do not need to be a photographer to publish in this social network: you will realize when an image is attractive and when it is not worth publishing. Oh, and do not forget to use a filter to help you get the perfect image.
A key aspect in Instagram is to include hashtags (or tags) in the publications. This will help you exponentially multiply the reach of them. Thanks to the labels, any diner can reach your publication, even if he does not follow you or has not even heard of you. Therefore, you should investigate what are the appropriate hashtags in each publication. For this, you can count on tools such as All Hashtag or RiteTag. You can also create hashtags from your restaurant and encourage your customers to use them in their publications.
Do not limit yourself to photographing your best dishes and sharing them on your profile. Although it is the most important, a restaurant is much more than food and you must reflect it on Instagram so that customers feel at home when they go to eat there. Share images of your waiters and your cooks, the decoration of your place, the new menus, etc. You can also take advantage of the visit of a known face to take their picture (always with your permission) and upload it to your Instagram. Who would not want to eat at the same restaurant as their favorite actor or singer?
Do not settle for having many “likes” in your publications and make your followers feel part of everything that happens in your restaurant. The first thing you should do is answer all the comments (good and bad) that your customers leave on your profile. However, you can also use other strategies, such as creating contests so they are the first to promote your restaurant on Instagram, giving a dinner (for example) to share the best photo of your menu. Sometimes, offer discounts for uploading images while having dinner there using the hashtag that you have previously created. There are many ways to retain your customers with Instagram and get them.
The stories offer us the possibility of developing our creativity on Instagram, with the added advantage that they are publications that by default disappear after 24 hours. Therefore, it can serve as a test bed to see what works and what does not when it comes to counting the day to day in your restaurant. In addition, you also have the option to save them so that they can continue to be viewed at any time. The stories can be very useful, for example, to make public the winners of a contest.
As you may have seen, originality is a point in your favor to succeed on Instagram. The more creativity you have, the more likes and followers you will get, although we know that it is not always easy to innovate. In the following link you have some creative examples for the marketing of your restaurant that may help you to establish your strategy.
At I DO Restaurant Marketing, we offer you our community management services so that you can optimize your publications and increase your community in this social network. Contact us and we will help you promote your restaurant on Social Media professionally