Make sure your page includes the following information, at a minimum:
- Link to your website / online ordering website
- Address, telephone number and office hours.
- Your menu
As on Instagram, the importance of images cannot be overstated. Adding a photo at least once a day on Facebook is a smart tactic. You can use them from your Instagram, or you can post original photos optimized for Facebook.
While food shots still work well on Facebook, this is a better place to post some photos of your team, operations and customers who enjoy the food. Whether it is a bar that shows the fun moments that your nightly clients have or a family restaurant that shows a young child eating ice cream for dessert, you can definitely find ways to present customers in an interesting way.